People utilize social media platforms for communication and social interaction (Cheng et al., 2014 Kim et al., 2011 Lee et al., 2015 Yenilmez Kacar, 2021) either through interpersonal or "masspersonal" communication applications (O'Sullivan, 2005), information seeking (Boztepe Taskiran, 2019 Leung, 2013 Throuvala et al., 2019), information dissemination (Johnson & Yang, 2009 Smock et al., 2011), entertainment (Cheng et al., 2014 Leung, 2013), relaxation (Gadekar & Krishnatray, 2017 Smock et al., 2011), surveillance (Cheng et al., 2014 Malik et al., 2015) and affection seeking purposes (Apodaca, 2017 Sung et al., 2016), etc. According to studies conducted in line with "uses and gratifications approach" (Katz et al., 1973), there are a large number of motives underlying the use of social media. Given the social isolation and forced home confinement during the pandemic, social media channels were the only means for people to stay in touch with their social circles, to engage in business, educational practices and hobbies, to get latest news and to pursue interests.
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Theoretical and methodological implications of these findings and this approach are discussed. This suggests that unidimensional measures of SNS use obfuscate motivations for using specific features. When these results are contrasted against models employing a more unidimensional measure of Facebook use, we find differences between motivations for both general Facebook use and use of specific features of the site. Survey data collected from undergraduate students at a large Midwestern university (n=267) revealed that users’ motivations for using Facebook predict their use of different features, such as status updates and Wall posts, but features that share similar capabilities do not necessarily share underlying motivations for use. Using a uses and gratifications approach, we address this problem by reconceptualizing SNSs as collections of features. Research on social network sites (SNSs) typically employ measures that treat SNS use as homogenous although the user-base, user practices, and feature sets of these tools are increasingly diverse.